Our Services

Digital Marketing Packages are designed to offer advanced solutions at every tier.

1. Basic Package – $600/month

Ideal for small businesses and startups, this package provides essential digital marketing tools, foundational SEO, and social media management for consistent brand growth.

Key Features: Website Audit and Fixes: Website audit, initial SEO fixes, and basic website development (5 pages).

Basic Website Development: •

Website Creation: Development of a clean, responsive, and user-friendly website, including: • Home Page • Services Page • About Us Page • Contact Us PageWebsite Essentials •

Mobile & Tablet Optimization: Ensuring the website is fully responsive and functions seamlessly across all devices.

• Contact Form & Map Integration: Creation of a contact form to capture leads and integration of Google Maps for easy location access.

• Basic Security Setup: Installation of essential security measures to protect your website from vulnerabilities.

• Website Performance & Speed Optimization: Fast-loading pages through optimized images and code. SEO Optimization (2 Keywords) • Keyword Research: Identification of 2 industry-relevant, competitive keywords.

• On-page SEO: Optimization of title tags, meta descriptions, and header tags to improve search engine visibility. • Performance Tracking: Monthly SEO performance reports, including keyword ranking updates. Social Media Setup & Optimization •

Platform Setup: Professional setup and optimization of social media channels (Facebook, Instagram, LinkedIn, X).

• Profile Branding: Consistent branding across platforms with optimized bios, banners, and logos. Monthly Social Media Content Calendar •

Strategic Planning: A tailored monthly social media content calendar aligned with your brand’s voice and goals.•

3 Custom Posts per Week: Professionally designed social media posts focused on engagement, brand messaging, and visual appeal. Branding Essentials •

Custom Brochures: Professionally designed brochures to promote your services.

• Business Card Design: Custom business card designs to leave a lasting impression.

• Logo Creation or Enhancement: Development or enhancement of a brand logo that resonates with your business identity. Performance Reporting •

Monthly Reports: Detailed performance reports covering SEO rankings, social media engagement metrics, and website traffic.

Monthly Services: $600 Contract Duration: 12 months Note: Additional software and tools will be provided separately by the client.

2. Standard Package – $1,100/month

Ideal for growing businesses that require advanced SEO strategies, content marketing, and paid advertising to expand their online reach and drive targeted traffic.

Key Features: Everything from the Basic Package, plus:SEO Optimization (3 Keywords) •

Advanced Keyword Research & Targeting: Focus on 3 competitive keywords tailored to your niche for better search engine ranking.

• Technical SEO Enhancements: Ongoing optimization of website speed, mobile-friendliness, and crawlability for improved search engine indexing. Competitor Analysis & Benchmarking •

Competitive Insights: A detailed analysis of your top competitors’ SEO, social media strategies, and website performance. •

Benchmarking: Identify key areas where your business can outperform competitors. On-Site Blog (1 Post/Week) •

SEO-Optimized Blogging: Weekly blog posts designed to enhance website authority, engage your audience, and rank higher on search engines.

• Industry-Relevant Topics: Research-driven blog topics that position your brand as an industry leader. Email Marketing (1 Newsletter/Month) •

Targeted Email Campaigns: Professionally crafted, conversion-driven newsletters personalized for different customer segments.

• Engagement Tracking: Insights into open rates, click-through rates, and conversions from email campaigns. Website Maintenance •

Regular Updates: Ongoing updates, including security patches, plugin management, and content adjustments, to ensure website functionality and security.Paid Advertising – Lead Generation (1 Campaign/Month) •

Campaign Setup & Management: Setup, optimization, and management of one paid ad campaign on platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

• Ad Copy & Creative: Professional ad copywriting and creative design to ensure maximum engagement and ROI.

• Detailed Targeting: Strategic audience targeting to drive relevant traffic and conversions.

Note: Paid advertising budgets are provided separately by the client.

Social Media Shorts/Reels •

Short Video Content Creation: Creation of engaging short video content (up to 2 reels per month) to boost visibility and engagement on platforms like Instagram and Facebook. Detailed Analytics & Insights •

Monthly Reports: Detailed reporting on SEO performance, ad campaign success, traffic sources, conversions, and social media engagement. Monthly Fee: $1,100 Contract Duration: 12 months Note: All additional software (e.g., paid ad management tools, podcast software) and advertising budgets are provided separately by the client.

3. Pro Package – $1,600/month

Designed for businesses looking to dominate their market with advanced SEO, aggressive paid advertising, content marketing, and conversion rate optimization strategies.

Key Features: Everything from the Standard Package, plus: Ongoing Website Audits & Technical SEO • Continuous Technical Optimization: Regular audits to identify and resolve technical SEO issues, ensuring peak performance and better search engine rankings. Advanced SEO Strategy (On-Site & Off-Site) •

Comprehensive SEO Plan: Detailed keyword strategies, including long-tail keywords, local SEO, and backlink building for improved domain authority. •

On-Site Optimization: Advanced on-page optimization for better user experience and higher search engine rankings.

• Off-Site SEO: Link-building strategies to increase credibility and search engine authority. Social Media Growth Plan

• Comprehensive Content Strategy: A robust social media content calendar with 3-4 posts weekly tailored to engage and grow your audience. •

Community Management: Interaction and moderation of social media channels to foster brand loyalty and manage engagement. Online PR & Reputation Management • Brand Mentions & Media Coverage: Get your brand featured in relevant media outlets, blogs, and publications.• Reputation Management: Proactive monitoring and management of online reviews and feedback. Email Marketing (2 Newsletters/Month) •

Targeted Email Campaigns: Professionally crafted, conversion-driven newsletters personalized for different customer segments. •

Engagement Tracking: Insights into open rates, click-through rates, and conversions from email campaigns. Comprehensive Paid Advertising Management & Lead Generation •

Multi-Platform Ad Strategy: Management of ad campaigns across multiple platforms (Google, Facebook, LinkedIn), including dynamic retargeting strategies. •

A/B Testing: Ongoing testing and optimization of ad creatives, targeting, and copy to maximize ROI. Note: Paid advertising budgets are provided separately by the client. Social Media Reels •

Engaging Reels: Creation of 1 reel per week designed to capture attention and drive interaction. Conversion Rate Optimization (CRO) • Landing Page Analysis: Review and optimization of landing pages and user journeys to improve conversion rates. •

Strategic Improvements: Ongoing adjustments based on data to enhance user experience and drive more leads. Advanced Analytics & Reporting •

In-Depth Reports: Monthly deep-dive reports, including strategic insights and recommendations based on performance data.

Monthly Fee: $1,600 Contract Duration: 12 months Note: Additional software, tools (e.g., heatmaps), and advertising budgets are provided separately by the client.

4. Pro+ Package – $2,100/month

For businesses aiming for market leadership, this package offers a fully integrated, high-impact marketing strategy with advanced conversion, content, and CRM solutions.

Key Features: Everything from the Pro Package, plus: •

Personal Branding of Key Employees on LinkedIn: We will manage the key employees’ profiles for more visibility. Custom Marketing Strategy Development • Tailored Marketing Plan: A fully customized strategy that aligns with specific business goals, target audiences, and market trends. Enhanced Conversion Rate Optimization (CRO) •

Heatmap Tracking: Comprehensive user journey analysis using heatmaps to identify and resolve friction points.

• In-Depth Reports: Monthly deep-dive reports, including strategic insights and recommendations based on performance data.•

A/B Testing: Ongoing testing of landing pages to continuously improve conversion rates. Comprehensive Social Media Advertising Strategy • Advanced Audience Segmentation: Detailed audience targeting and segmentation for optimal ad spend. •

Multi-Platform Retargeting: A focus on retargeting interested leads across various ad platforms. Social Media Reels & How-To Videos • Engaging Reels: Creation of 2 reels per week designed to capture attention and drive interaction.

• Instructional Videos: Professional how-to videos to establish your business as an industry authority. Email Marketing (4 Newsletters/Month) • Automation & Drip Campaigns: Advanced email campaigns designed to nurture leads and convert them into loyal customers. Event Marketing & Promotion • Event-Specific Marketing: Tailored strategies to promote events like webinars, product launches, or live events to maximize visibility and attendance.

Webinars & Podcasts: • Monthly webinars to educate and engage your audience. •

Podcast production to share valuable insights and showcase industry expertise.Product Demos: Creation of video demonstrations to highlight your products and services, enhancing customer understanding and interest. In-Depth Market Research & Insights •

Regular Trend Analysis: In-depth market research to stay ahead of industry trends, ensuring your marketing strategy remains competitive. Integrated CRM Solutions • CRM Implementation: Setup of a customer relationship management (CRM) system to streamline sales and marketing efforts.

• Lead Nurturing Workflows: Automation of lead nurturing processes to convert prospects into customers. Advanced Reporting & Dashboards • Real-Time Dashboards: Customized, real-time reporting dashboards that allow you to track campaign performance, ROI, and key metrics at any time. Dedicated Account Manager: A dedicated point of contact for personalized support and strategy adjustments.

Monthly Fee: $2,100 Contract Duration: 12 months Note: All additional tools (e.g., CRM software, paid ads management software) and advertising budgets are provided separately by the client.Additional Features to Boost Value for All Packages: •

Custom UTM Code Tracking: Implementation of UTM codes on all campaigns for advanced tracking and attribution. • Heatmap Analysis (Pro+): Advanced heatmap tracking to analyze user behavior and optimize conversion points. •

Social Listening Tools (Standard & Pro): Monitoring of online conversations related to your brand and industry, providing actionable insights for content and engagement strategies.

• SEO Backlink Strategy (Pro+): Allocating a dedicated client budget for building high-authority backlinks to boost search rankings. Client Responsibilities: • Domain, hosting, and additional software (e.g., paid ads, heatmaps, podcast production) to be provided separately by the client. Why Choose Soft Axis? •

Expert Team: Our team consists of experienced resources dedicated to creating unique and impactful brand identities. • Customer Satisfaction: We prioritize client satisfaction with unlimited revisions and a money-back guarantee. •

Comprehensive Support: We provide 24/7 customer support and ongoing after-service assistance. Next Steps We would love to discuss your specific needs and how we can assist you further. Please feel free to reach out to us at sana@bespokedigital.au to set up a meeting or to ask any questions.Thank you for considering Soft Axis We look forward to the opportunity to work with you and help elevate your brand identity!